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Reagan Persuasion

ISBN: 9781402238413

By: James Humes

Published: 07/01/2010

Persuade, mentor, and motivate like the Great Communicator

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$9.99
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Description

Persuade, mentor, and motivate like the Great Communicator

More than just an influential speaker, Ronald Reagan was a master of all types of communication and employed his personal warmth and charm to rally Americans around his vision. Now, former Reagan speechwriter James C. Humes shows how you can replicate Reagan’s ability to influence others and utilize his communication tools when interacting with colleagues and partners. Don’t just rely on words, instead:
• Communicate with gestures, postures, and even clothing
• Learn the power of podium presence
• Fine-tune your humor and voice for each unique audience

Praise for James C. Humes’s
Speak Like Churchill, Stand Like Reagan:
“As a student of speech, I very much enjoyed this intriguing historic approach to public speaking. Humes creates a valuable and practical guide.”
—Roger Ailes, chairman and CEO, FOX News

“I love this book. I’ve followed Humes’s lessons for years, and he combines them all into one compact, hard-hitting resource. Get this book on your desk now.”
—Chris Matthews, Hardball with Chris Matthews

About the Author

James Humes

James C. Humes was Ronald Reagan's speechwriter. He also wrote speeches for George H.W. Bush, Gerald Ford, Richard Nixon and Dwight Eisenhower. He has served as a communications advisor to major U.S. corporations, including IBM and DuPont. He is the author of twenty-three other books.

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Table of Contents

Acknowledgmentsvii
The Fifteen Secrets of the Great Communicator 1
Chapter I: Preparation Is Paramount 7
Chapter II: The Take-Away Parable 17
Chapter III: Clarion Closers 33
Chapter IV: The Take-Away Zinger 49
Chapter V: The Reagan Recipe for Humor 61
Chapter VI: Podium Presence 77
Chapter VII: Voice Is Verse 87
Chapter VIII: Read a Speech Like Reagan 95
Chapter IX: Eat, Drink, and Be Sorry 105
Chapter X: No PowerPoints, Graphs, or Slides 111
Chapter XI: “Case the Joint” 121
Chapter XII: “Lies, Damned Lies, and Statistics” 133
Chapter XIII: Acing the Q&A 141
Chapter XIV: Brevity Is Beauty 157
Chapter XV: “Sellin’ Is Believin’” 165
Ten Tips to Speak Like Reagan 177

Excerpt

From The Fifteen Secrets of the Great Communicator

Ronald Reagan was more than just “the Great Communicator.” He was the giant political personality of our time. No one would call Reag

...

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Specs

Format: eBook PDF

Dimensions
Length: 7.75 in
Width: 5 in
Weight: 0.00 oz
Page Count: 192 pages

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